Hank For Our Troops Launches the Raise a Mug Challenge Coin Project
Hank For Our Troops Launches the Raise a Mug Challenge Coin Project
Tom Hanks’ Coffee Brand to Honor Veterans and Preserve Stories of Courage and Camaraderie
LOS ANGELES, Calif (Nov. 6, 2025) Hanks for Our Troops, the coffee company founded by Tom Hanks, is honoring Veterans Day 2025 with the launch of the Raise a Mug Challenge Coin Project, a nationwide initiative celebrating the stories behind the Challenge Coins earned by America’s service members.
Often symbolizing courage, camaraderie, and dedication, Challenge Coins have long stood as cherished emblems of achievement, belonging, and shared experience within the armed forces. Through this project, Hanks for Our Troops shines a spotlight on these meaningful tokens and the remarkable stories of the men and women who carry them.
Beginning today through the month of November, veterans and active-duty members are being asked to submit their Challenge Coin stories or photos at https://givehanks.com/pages/challenge-coin. Those who participate will receive a Hanks for Our Troops’ limited-edition Veterans Day 2025 Challenge Coin in gratitude for their participation. These coins will be available while supplies last.
All submissions will have a chance to appear on the Hanks for Our Troops’ social media channels including Instagram and Facebook, which will highlight the extraordinary experiences of those who have earned a Challenge Coin. Supporting Hanks for Our Troops in gathering these powerful stories are its trusted partners: the Bob Woodruff Foundation, Student Veterans of America, Headstrong, and Hire Heroes USA. Each plays a vital role in reaching veterans and service members across the country and is on the front line of offering support.
“The Raise a Mug Challenge Coin Project gives veterans and service members a way to share their stories of courage, achievement, and belonging, and to ensure that their legacies continue to inspire communities nationwide,” said Dave Woodruff, Co-Founder and Chief Revenue Officer of the Bob Woodruff Foundation. “We’re proud to stand with Hanks for Our Troops to honor the veterans and service members behind the Challenge Coins.”
These organizations, which also benefit from every drop of Hanks for Our Troops coffee sold, share a steadfast commitment to improving the lives of veterans and active-duty military through healing, education, career support, and personal connection.
About Hanks For Our Troops: Hanks For Our Troops, was founded by Tom Hanks. The company’s ethos is simply to "do good." The company is Tom’s way to uplift and honor Veterans and their families with critical resources and support. Hanks For Our Troops is committed to making quality yet accessible products with 100% of all profits going to foundations that support the Veteran community. Contact:
Shanna Wolfe, Riester, swolfe@riester.com, (602) 463-8881