The 2026 Challenge Coin Has Arrived 

Designed by Matthew Burns to honor the military coffee tradition and America 250. Only 600 are available for online preorder, plus 100 exclusive coins featured in our upcoming Walmart Holiday Bundle.

 Behind the HANKS 2026 Commemorative Challenge Coin 

About the Artist: Matthew Burns

Matthew Burns is an Army National Guard officer, engineer, and graphic designer with over 12 years of military service. After serving five years as an enlisted soldier, Matthew graduated from Officer Candidate School (OCS) and completed several infantry and military leadership courses. His military background and logistics experience have shaped a sharp eye for detail, functional design, and creative problem solving. Over the course of his career, he has created numerous unit patches, challenge coins, apparel, and official insignia, including the Prior Service Army Integration Course (PSAIC) logo.

Selected through a nationwide design competition hosted by Hanks For Our Troops, the Armed Services Arts Partnership (ASAP), and the Bob Woodruff Foundation, Matthew designed the official commemorative coin for America's 250th anniversary. Bypassing conventional patriotic emblems, he chose the standard-issue military canteen cup as the coin's central focus. For Matthew, the cup represents resilience, utility, and the universal camaraderie shared over field coffee during austere training exercises and long nights in uniform.

Behind the Design: Why the Two Are Paired

The challenge coin honors the unit, the duty, and the mission. The canteen cup honors the day-to-day grit, brotherhood, and human connection that sustains troops in the field.

Minting the canteen cup onto a challenge coin brings both traditions together: recognizing formal service while paying tribute to the quiet, shared moments over a hot cup that bind military communities together.

The Lifeline: Coffee in the Field

In field environments and forward deployments, the canteen cup is the central tool of survival and routine:

  • Heating and Cooking: Soldiers place the cup directly over field stoves, heat tabs, open flames, or engine blocks to boil water, prepare rations, and brew coffee.
  • Morale and Routine: Field conditions often lack hot food, clean quarters, and quiet moments. Brewing instant or grounds-in coffee directly in a metal canteen cup before morning stand-to has served as an essential routine across generations of service members.
  • A Symbol of Camaraderie: Sharing a hot brew from a canteen cup on cold watches or between missions is one of the most universal, enduring rituals across every branch of the Armed Forces. It represents resilience, resourcefulness, and mutual reliance.

The Tradition: What Is a Challenge Coin?

A challenge coin is a small, custom-designed medallion carried by members of the military, law enforcement, first responders, and close-knit civilian organizations. It carries unit insignia, mottos, dates, or symbols that denote membership, service, and achievement.

The Gear: What Is a Canteen Cup?

A military canteen cup is an aluminum or stainless steel vessel engineered to nest directly underneath a standard issue canteen inside its belt pouch. Featuring folding butterfly handles, it functions as a drinking mug, cooking pot, wash basin, and field stove insert.

Origins & History of Challenge Coins

The exact beginning of the challenge coin is debated, but popular military history traces it back to World War I. An American lieutenant commissioned bronze medallions featuring his unit’s insignia for his squadron. After being shot down behind enemy lines, stripped of his identification, and captured, he escaped into French territory. Mistaken for a German saboteur, he was facing immediate execution until he produced the bronze medallion from his leather pouch. A French soldier recognized the unit insignia, verified his identity, and delayed the firing squad until he could be safely returned to Allied lines.

Meaning, Etiquette & Coin Checks

Over the decades, challenge coins grew into a widespread military tradition across all service branches:

  • Proof of Belonging: Carrying a coin proves membership in a specific unit, elite squad, or mission team.
  • Recognition of Excellence: Senior leaders, generals, and dignitaries often hand out personal coins, known as "Commander Coins," through a handshake to recognize extraordinary performance.
  • The "Coin Check" Tradition: If a member taps their coin on a table or counter, every other member present must produce theirs. Anyone unable to display their coin must buy the next round of drinks. If everyone successfully displays their coin, the person who issued the challenge pays for the round.